Google SEO
Some tips from http://www12.brinkster.com/indocel/go_content.asp?14897_The_Search_Engine_Optimization_Template
This is my general recipe for The ubiquitous Google. It is generic enough that it works well everywhere. Its as close as I have come to a "one-size-fits-all" SEO (thats Search Engine Optimization) Template.
Use your targeted keyword phrase:
In META keywords. Its not necessary for Google, but a good habit. Keep your META keywords short (128 characters max, or 10 keywords).
In META description. Keep keyword close to The left but in a full sentence.
In The title at The far left but possibly not as The first word.
In The top portion of The page in The first sentence of The first full paragraph (plain text: no bold, no italic, no style).
In an H3 or larger heading.
In bold?second paragraph if possible and anywhere but The first usage on page.
In italic?anywhere but The first usage.
In subscript/superscript.
In URL (directory name, filename, or domain name). Do not duplicate The keyword in The URL.
In an image filename used on The page.
In ALT tag of that previous image mentioned.
In The title attribute of that image.
In link text to anoTher site.
In an internal links text.
In title attribute of all links targeted in and out of page.
In The filename of your external CSS (Cascading Style Sheet) or JavaScript file.
In an inbound link on site (preferably from your home page).
In an inbound link from off site (if possible).
In a link to a site that has a PageRank of 8 or better.
OTher Search Engine Optimization things to consider include:
Use "last modified" headers if you can.
Validate that HTML. Some feel Googles parser has become stricter at parsing instead of milder. It will miss an entire page because of a few simple errors?we have tested this in depth.
Use an HTML Template throughout your site. Google can spot The Template and parse it off. (Of course, this also means They are pretty good a spotting duplicate content.)
Keep The page as .html or .htm extension. Any dynamic extension is a risk.
Keep The HTML below 20K; 5 to 15K is The ideal range.
Keep The ratio of text to HTML very high. Text should outweigh HTML by significant amounts.
Double-check your page in Netscape, Opera, and Internet Explorer. Use Lynx if you have it.
Use only raw hrEFs for links. Keep JavaScript far, far away from links. The simpler The link code The better.
The traffic comes when you figure out that 1 referral a day to 10 pages is better than 10 referrals a day to 1 page.
Dont assume that keywords in your sites navigation Template will be worth anything at all. Google looks for full sentences and paragraphs. Keywords just lying around orphaned on The page are not worth as much as when used in a sentence.
Original by : OReilly Google Hacks 2nd Edition