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Media planning guru Erwin Ephron recently released an article critiquing radio as a reach medium -- that as, one that influences a large number of consumers as part of a diverse media mix -- instead of frequency medium -- one that exposes consumers to the same message many times over. In and of itself, it is an interesting piece with many implications for the radio industry as it faces electronic measurement in the form of Arbitron's PPM.

Podcasting is still a fringe medium, but Ephron's article brings up an interesting points as it relates to how podcasting may one day be viewed by media planners.

Posted by chris at 07:58 AM | Permalink | Comments (0) | TrackBacks (0)

Just came across a great blog on Slashdot about the invasion of management-speak into everyday language. Here is the link.

Is it true? I can see traces.

Posted by chris at 10:07 PM | Permalink | Comments (0) | TrackBacks (0)

Long time since my last post. I've been on a fishing trip to Ontario, Canada and back to work one week since the last.

Today a colleague forwarded me a link blog post from Ken Norton on how to hire good product managers. It addresses the most fundamental question, "What is a product manager?" We've recently been asked to write our own job descriptions at work -- some speculate an exercise in helping execs identify overlap and cutback opportunities -- hence the relevancy of this post.

Posted by chris at 05:02 PM | Permalink | Comments (1) | TrackBacks (0)